Spuni
Your baby's first spoon.
Service
Social Media + Website Design
Industry
E-commerce
Client
Spuni
Date
2017-2019
I had the pleasure working with Spuni - 'Your baby's first spoon'. A Brooklyn based company with manufacturing in Berlin.
We created a website, spuni.com, using an existing Shopify template and customising that to fit the brand guidelines. Thereafter we updated the amazon store to tie in with the new visual direction of the site.
I designed and created relevant content for their Social Media audience - parents of infants 6m+ starting out their journey eating solid foods. Being a parent myself, I understood the target audience and I really enjoyed the playfulness I could bring to this brand, building on their current brand guidelines as a starting point.
To keep engagement on social I played with creating relatable food and parenting posts - as well as some tied to current events at times; like the birth of the Little Prince of the Duke & Duchess of Cambridge, and Serena William's first win after being back on the court shortly after the birth of her little girl, Olympia!
Additional printed marketing materials like posters and postcards were created for a baby expo. And banners advertising for targeted campaigns to drive sales.